Amazon Will Roll Out Its Gaming Service In 2020
Amazon is planning to launch its own cloud gaming service, in competition with Google Stadia, in 2020. Google may have fluffed its lines with the Stadia launch but that doesn’t mean the push for game streaming is going to stop anytime soon. None of the big boys want to be the Blockbuster to somebody else’s Netflix so you can bet they’ll all keep trying until one strikes gold.
The plans sound suspiciously like Google’s own Stadia initiative. It’ll be led by the Amazon Web Services team and will offer game streaming which will be fully integrated into Twitch. Stadia will, eventually, maybe, be fully integrated into YouTube, insofar as users will be able to click and launch a game directly from a stream. Amazon’s Twitch integration sounds as if it’ll be much the same, although it may try the novel approach of actually having it ready for launch.
CNET claims Amazon’s game streaming will be ready to launch in 2020, the same year Xbox Game Streaming is due to launch and also when Stadia leaves Early Access.
Amazon certainly hasn’t found any success with its game initiatives thus far. A number of studios were set up, games announced and cancelled, but the only notable release it’s achieved so far was the truly awful The Grand Tour Game. Amazon meets Clarkson truly is the Pandora’s Box of the modern era.
Though you may not think of Amazon as a gaming company, it makes some sense that it wants to make a cloud gaming service and that it understands the massive potential for such a service. AWS already powers much of the internet (including huge games like Fortnite), which means Amazon already has a massive amount of infrastructure and streaming know-how at its disposal that it could use to try to make a reliable cloud gaming service. Amazon also owns Twitch, an incredibly popular live-streaming service, which probably gives Amazon a lot of intel about the types of games people might spend hours playing every single day.
Recently released Google Stadia is available in 14 countries and offers a catalog of 22 games. While the initial reactions to the cloud gaming service were not bad, it seems it would be a good idea to wait a bit. It is sure to improve as more companies are joining with reports of Valve’s ‘Steam Cloud Gaming’ and Nintendo testing cloud streaming on the Switch. With more companies like Microsoft and EA joining in and already existing players like Sony and Nvidia, next year might be a cloud gaming slugfest.