AMD Banned ASRock Graphics Cards From Selling In Europe
ASRock a few weeks ago in April, launched its Phantom series AMD Radeon graphics cards. From what we understand some cards are available in the Asia region right now, however aside from that, it all remains silent. And there might be a reason for that, Phantom Gaming cards may not be sold in Europe.
At the end of March, ASRock entered the graphics card market with its Phantom Gaming cards, which use AMD’s Polaris GPU. Unfortunately if you live in the European market, the company is not allowed to sell them there because AMD has not agreed to allow them to, according to an ASRock Sales Manager. This was discovered after ASRock reached out to Tom’s Hardware to learn how it acquired its review sample for the review posted on the German Tom’s Hardware site. If the product cannot be sold in Europe, the company has no interest in marketing it there either.
The decision to block ASRock from entering European market is not necessarily that controversial. Regional sales bans are actually quite common. For the same reason, you are not able to buy Colorful or Colorfire graphics cards in Europe. There are simply too many board partners in this region.
Yet still, customers should have a choice when it comes to choosing the right model, at the lowest price possible. Those who want ASRock graphics cards will still be able to buy them, just with additional taxes and shipping costs artificially created by regional sales bans.
Source: Tom’s Hardware