Sony PlayStation Will Not Be At E3 2020 Again
Sony and PlayStation will not attend E3 2020, the company has confirmed. The annual convention, which will take place this summer, has been the biggest event in gaming for decades but there’s no question that its influence has waned over recent years. Indeed, you may recall that Sony skipped the show in 2019 as well, while other heavy hitters, such as Nintendo and EA, have slowly but surely distanced themselves from the event.
With the PlayStation 5 set to launch in late 2020, many believed that Sony would use E3 as an opportunity to spread the word. But as it happens, the Japanese giant just doesn’t seem to think that E3 is worth its time.
A direct quote from Sony says it all:
“We have great respect for the ESA as an organisation, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year. We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favourite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
Sony will be attending other game shows this year, including the Taipei Game Show where the company is holding some kind of PlayStation fan experience. Sony used to hold a PlayStation fan convention called the PlayStation Experience but hasn’t hosted a convention in North America since 2017.
The ESA (the organization behind E3 has responded with a statement of its own, via a spokesperson:
“E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”
Xbox boss Phil Spencer is also answering any questions about Microsoft’s plans for this summer. He tweeted that “Our team is hard at work on E3, we look forward to sharing with all who love to play what’s ahead for us.”